In September 13th, the Ministry of science and technology of Wugang River steel to act quickly, thoroughly implement the company brand strategy will promote the spirit of the Ministry of science and technology and play in promoting company brand strategy of responsibility, establish new ideas, explore new ideas, new initiatives, increase research and development efforts, strengthen technology research and technology research and develop new products on the market, improve brand market share, and do our  best to keep the leading position in the field of heavy plate.

The Ministry of science and research staff fully realized that promoting brand strategy is the company's implementation of the group's work requirements of chairman Yong, remodeling Wugang brand specific action, significance. With the change of plate market and competition pattern, the homogenization of plate products, technology and even market development channels has appeared. The competition between enterprises is becoming smaller and smaller. The implementation of brand strategy, from the height of overall strategy to promote Wugang to build brand image, Neiwaijianxiu create famous brand products, to improve market share, enhance the price to maintain a leading position in the field of Wugang heavy plate。

Science and Technology Department will focus on the following aspects of work, all-round force, to create brand-name, re famous brand.

One is to determine the company brand products series, considering the factors of product competitiveness, market influence and comprehensive benefits, combing the company's existing advantage products, brand promotion of Cr-Mo steel, boiler plate, HIC steel, anti military steel varieties, to create brand-name products in Wugang. The two is for the brand promotion of varieties, in the Ministry of science and technology, clear responsibility, combined with famous brand promotion team was established, Minister sales manager, sales staff, technical staff, sub regional, sub species, key users, responsibility to the people, there are plans to carry out the work of brand promotion. Carry out regular product introductions, regularly communicate with customers or design institutes, introduce Wugang brand products, and introduce the performance advantages or R & D Progress of Wugang products to users. Hold product promotion meetings irregularly and increase product publicity as required. Three is to accelerate the brand product quality research, quality problems and technical difficulties of production system combing each variety currently exist, to decompose each technical difficulty and quality problems, implement the responsibility, to develop a detailed time node of technological measures. The repeated quality fluctuation of varieties, established by the Ministry of science and technology, production plant, quality department and other units of the relevant personnel of the joint research team of company level research, to solve existing problems in the process of production. Four is the domestic and overseas advanced enterprise product quality, the company's existing brand-name products to upgrade the quality of R & D. The standard series of foreign products quality, such as high-grade wear-resistant steel, high strength steel standard SSAB, Cr-MO standard, steel manufacturers such as Arcelor Di Lingen. Understand the special industry of functional product demand, special functional product development based on conventional varieties, such as low yield ratio and low sensitivity of welding steel plate, a comprehensive upgrade of the company's existing products series, with special performance requirements different from competitors, increase the added value of products, enhance the competitiveness of the company brand product. Five is to research and develop alternative import products, investigate domestic import of medium and heavy plate, compare imported varieties and end-users, and carry out research and development of alternative import products. Six is to strengthen the product promotion process in the pre-sale, sale, and after-sale technical services, product design phase, to strengthen communication with the Design Institute, the owners of units, and guide users of high-end product demand. In the sale of after-sales service to strengthen the exchange of visits, to understand the user's performance requirements, the production of more targeted products, and better reflect the concept of customized services. Seven, in the interior of the Ministry of science and technology, through various forms and meetings to promote the company brand strategy, so that the company brand strategy popular among the people.