Chinese
English
Wugang holds famous brand strategy to carry out mobilization Conference
On the morning of September 30th, Jiang steel Wugang held a famous brand strategy mobilization meeting in the palace of culture. Company leaders stressed that all cadres and workers to deeply understand and thoroughly implement the strategic positioning of the group chairman Yong river steel work in Wugang, to fully understand the significance of the implementation of brand strategy, focusing on product upgrading, accelerate the implementation of brand strategy, improve the core competitiveness of products and market share, to further enhance the Wugang River steel plate first Chinese the brand image, and make brilliant achievements, to carry the first plate banner, create heavy plate jiyechangqing leader in the struggle!
For the leadership of the company, all cadres and workers to deeply understand and thoroughly implement the strategic positioning of the group chairman Yong river steel work in Wugang, to fully understand the significance and profound understanding of the implementation of brand strategy, brand strategy to further enhance the sense of responsibility and urgency. First of all, the implementation of brand strategy is to implement the requirements of the group, improve product quality, to achieve the price of products to enhance the major initiatives. The chairman of the group in Wugang Yong river steel work put forward specific demands, is the core of Wugang continued to force in the market and products, ensure the brand advantage, accelerate product upgrading, to further enhance the product unit price 300 yuan to 500 yuan. We must recognize that the promotion of prices, customer recognition, brand value, everything depends on how we can provide products and services that are different from the general iron and steel enterprises. Secondly, the implementation of famous brand strategy is the need of survival and development. Our products and markets are faced with severe challenges from other enterprises. We must further strengthen and expand the product market of "people without me, people have me, excellent people, I'm special, people are special, I am fine", and reshape Wugang's new brilliance. Thirdly, the implementation of famous brand strategy is the need to further expand the market. At present, the customer on the surface quality of the products and quality requirements more and more high, the product delivery schedule and product service requirements are increasingly high, we must do the production line supporting customer service better, stronger, better quality and more timely delivery, more scientific management.
The company leaders need to stress the key points, clear the target, build the famous brand quality system, and enhance the core competitiveness of the products. The company decided to use the Cr-Mo class container steel, boiler plate, H2S corrosion resistance (HIC) of Ni steel, low temperature steel, 690MPa grade high strength marine steel, military armor steel the 6 kinds of research and development for many years, cultivating a high degree of market acceptance, benefits or core species has a unique advantage in a particular industry, as focus on building brand products series. To ensure that brand products 100% delivery on time, surface quality has been completely changed, customer satisfaction to achieve quality improvement, quality objection is zero. To make the famous brand products become the vane of domestic and international wide thick plate market, the unit price of the same type and same specification product should be higher than 500 yuan of other enterprises, and the market share should be more than 80%. At the same time, to the implementation of brand strategy as the breakthrough point, driven by the overall organization, enhance the company's production equipments, process execution, standardized operation of internal management level, increase in order to achieve all the products of the company and the upgrading of market competitiveness.
The company leadership emphasizes, should externally, continue to force, to "8 in place", to create brand-name goods, remodeling brilliant. 1. product R & D in place. Adhere to the "integration of industry, University and research" mechanism, clear the direction of new product research and development, research and development of a generation, the promotion of a generation, reserve generation. The company's existing brand series expansion to the re development of R & D and quality upgrading, realize the upgrading of Wugang famous brand products and continuously improve the performance of. 2. market development in place. Set up famous brand product promotion group, visit high-end customers one by one, collect famous brand product information, and expand famous brand product market. Aiming at market development instead of import, next year, we need to import and export more than 20 thousand tons of import and export research and development. Innovative business model, from the previous sale of steel plate to steel processing, value-added sales transformation, to avoid homogenization competition. 3. marketing services in place. The establishment of company leaders, middle-level cadres and sales staff of three sales companies UNPROFOR system, leading the sub district, to the middle-level cadres of the subcontract to households, is responsible for providing leadership package to ensure product quality and delivery period, service performance, customer service and other comprehensive coordination services for customers, to achieve seamless enterprise and customer. Not only to deliver on time, to meet the needs of customers, but also to establish a quick response mechanism, strengthen the strategic customers, key customers of product quality tracking and return visit, and quickly deal with quality objections. Objection to the quality of 100% to analyze the reasons, 100% responsibility to implement, 100% assessment to people. 4. production organization in place. The company should give priority to the allocation of production resources, the market management department should arrange the delivery date according to the customer agreement, the information system should give eye-catching logo, and the production planning department will complete the smelting plan within 7 days. The implementation of customized precise service mechanism of 6 kinds of brand-name products, adhere to the "three early" (early, early, early production arrangements issued) principle, according to the "four optimization, two improvement" (process optimization and optimization of composition, the optimization of production organization and optimization of logistics transportation, improve the product quality and delivery capacity of the general requirements, time) strengthen the key process control points, accurate grasp of customer concerns, the maximum to meet customer needs in all aspects. 5. equipment guarantee in place. Strengthen equipment function improvement and spot inspection and repair, establish early warning monitoring mechanism, promote equipment cycle management system and key equipment package system construction, improve equipment accuracy and energy medium guarantee
For the leadership of the company, all cadres and workers to deeply understand and thoroughly implement the strategic positioning of the group chairman Yong river steel work in Wugang, to fully understand the significance and profound understanding of the implementation of brand strategy, brand strategy to further enhance the sense of responsibility and urgency. First of all, the implementation of brand strategy is to implement the requirements of the group, improve product quality, to achieve the price of products to enhance the major initiatives. The chairman of the group in Wugang Yong river steel work put forward specific demands, is the core of Wugang continued to force in the market and products, ensure the brand advantage, accelerate product upgrading, to further enhance the product unit price 300 yuan to 500 yuan. We must recognize that the promotion of prices, customer recognition, brand value, everything depends on how we can provide products and services that are different from the general iron and steel enterprises. Secondly, the implementation of famous brand strategy is the need of survival and development. Our products and markets are faced with severe challenges from other enterprises. We must further strengthen and expand the product market of "people without me, people have me, excellent people, I'm special, people are special, I am fine", and reshape Wugang's new brilliance. Thirdly, the implementation of famous brand strategy is the need to further expand the market. At present, the customer on the surface quality of the products and quality requirements more and more high, the product delivery schedule and product service requirements are increasingly high, we must do the production line supporting customer service better, stronger, better quality and more timely delivery, more scientific management.
The company leaders need to stress the key points, clear the target, build the famous brand quality system, and enhance the core competitiveness of the products. The company decided to use the Cr-Mo class container steel, boiler plate, H2S corrosion resistance (HIC) of Ni steel, low temperature steel, 690MPa grade high strength marine steel, military armor steel the 6 kinds of research and development for many years, cultivating a high degree of market acceptance, benefits or core species has a unique advantage in a particular industry, as focus on building brand products series. To ensure that brand products 100% delivery on time, surface quality has been completely changed, customer satisfaction to achieve quality improvement, quality objection is zero. To make the famous brand products become the vane of domestic and international wide thick plate market, the unit price of the same type and same specification product should be higher than 500 yuan of other enterprises, and the market share should be more than 80%. At the same time, to the implementation of brand strategy as the breakthrough point, driven by the overall organization, enhance the company's production equipments, process execution, standardized operation of internal management level, increase in order to achieve all the products of the company and the upgrading of market competitiveness.
The company leadership emphasizes, should externally, continue to force, to "8 in place", to create brand-name goods, remodeling brilliant. 1. product R & D in place. Adhere to the "integration of industry, University and research" mechanism, clear the direction of new product research and development, research and development of a generation, the promotion of a generation, reserve generation. The company's existing brand series expansion to the re development of R & D and quality upgrading, realize the upgrading of Wugang famous brand products and continuously improve the performance of. 2. market development in place. Set up famous brand product promotion group, visit high-end customers one by one, collect famous brand product information, and expand famous brand product market. Aiming at market development instead of import, next year, we need to import and export more than 20 thousand tons of import and export research and development. Innovative business model, from the previous sale of steel plate to steel processing, value-added sales transformation, to avoid homogenization competition. 3. marketing services in place. The establishment of company leaders, middle-level cadres and sales staff of three sales companies UNPROFOR system, leading the sub district, to the middle-level cadres of the subcontract to households, is responsible for providing leadership package to ensure product quality and delivery period, service performance, customer service and other comprehensive coordination services for customers, to achieve seamless enterprise and customer. Not only to deliver on time, to meet the needs of customers, but also to establish a quick response mechanism, strengthen the strategic customers, key customers of product quality tracking and return visit, and quickly deal with quality objections. Objection to the quality of 100% to analyze the reasons, 100% responsibility to implement, 100% assessment to people. 4. production organization in place. The company should give priority to the allocation of production resources, the market management department should arrange the delivery date according to the customer agreement, the information system should give eye-catching logo, and the production planning department will complete the smelting plan within 7 days. The implementation of customized precise service mechanism of 6 kinds of brand-name products, adhere to the "three early" (early, early, early production arrangements issued) principle, according to the "four optimization, two improvement" (process optimization and optimization of composition, the optimization of production organization and optimization of logistics transportation, improve the product quality and delivery capacity of the general requirements, time) strengthen the key process control points, accurate grasp of customer concerns, the maximum to meet customer needs in all aspects. 5. equipment guarantee in place. Strengthen equipment function improvement and spot inspection and repair, establish early warning monitoring mechanism, promote equipment cycle management system and key equipment package system construction, improve equipment accuracy and energy medium guarantee
- Pre：ndertake scientific research r 2016/6/20
- Next：Casting nameplate 2016/6/20